Growing Credit Unions

Roxanne Bradley Promoted to VP of Business Operations

It gives CU*South great pleasure to announce that Roxanne Bradley has been promoted to Vice President of Business Operations. And not a moment too soon — This promotion comes as CU*South doubles its client base in 2011, and continues its rapid expansion in the credit union industry. Ms. Bradley has been a integral part of that success.

While serving as Controller for CU*South’s internal accounting department and managing human resources, Ms. Bradley also developed and implemented the highly successful Managed Services division.  Managed Services, as directed by Bradley, functions as the back office, accounting or collections department for credit unions — allowing managers to “co-source” the work to Bradley’s team, who focus the skills they’ve learned from our years of serving credit unions specifically toward these tasks. Understaffed credit unions, or those credit unions finding themselves in need of extra hands and experience, increasingly turn to CU*South’s Managed Services for temporary or long term help.

Bradley’s ten year career with CU*South has been highlighted by consistently excellent management and leadership talents.

Ms. Bradley’s objective in her new post is to provide mentoring and guidance to managers and staff, implement improved processes and methods to optimize workflow, and to create and develop strategies to help our business expand while continuing our CUSO-oriented focus on growing credit unions.

“My ten years of working with our credit unions has given me a sense of community that I think is the cornerstone of our business,” said Ms. Bradley. “I’m excited about further opportunities to help advance the CUSO vision for the company.”

Actual photo of Roxanne Bradley, whipping through tasks for her Managed Services clients.

Ms. Bradley has over 35 years of professional experience, from manufacturing and distribution to non-profit and city government. Her diverse and wide-ranging  knowledge makes her particularly qualified to lead our Client Services, Operations and Managed Services teams toward their goals and objectives during this very exciting growth phase at CU*South.

If you would like to know more about CU*South’s Managed Services Division, feel free to email Roxanne Bradley at rbradley@cusouth.com or call us at 1-800-293-7554.

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Managed Services — Organically CUSO

CU*South’s Managed Services Division is growing organically in the truest sense of the word; you wanted it, we started it, everybody’s benefitting.

Tweet me with some TMI.

Just this week, our Managed Services Collection’s star, Ashley Beard, put together a “best practices” handbook about utilizing social media — the public sharing of information that can greatly help credit unions in their skip tracing efforts — after researching the regulations and laws. If you’ve looked into it, you know what a feat that is; the governance is spread out in bits and pieces all across the internet. Ashley pulled it all together into one go-to document, tracked down some online training, and then put what she learned into practice as lead collector for our credit union, Tri-Rivers FCU of Montgomery.

We’ve mentioned Tri-Rivers quite a bit because of the outstanding results of our collabortion in collections –under the leadership of Managed Services Collections manager Rebecca Weemes, Tri-Rivers was reporting .59% delinquency on their 5300 as of yesterday. This time last year, that number was 4.18% — not only a dramatic change worthy of much praise, but additionally they did it without dropping their average yield of 10.9%! 

We prefer to call it co-sourcing.

VP of Business Operations Roxanne Bradley has also revamped her baby, Back Office and Bookkeeping Services, in response to demand. What started as a small offering for a handful of our overworked credit unions to relieve some pressure on their staff has grown, under Roxanne’s management, into a thriving division that provides our credit union clients with 24/7 access to professional bookkeeping services and an expert staff with years of combined experience specifically honed in the credit union arena.

It’s particularly popular among managers, especially in smaller credit unions where the back office, daily balancing, accounting and other tasks often fall on their shoulders.

Like our successful Collections division, Back Office and Bookkeeping Services help our credit unions’ bottom lines. Co-sourcing is a perfect CUSO fit because we serve the needs of several clients at one time, and this saves credit unions money. We also know how to streamline the procedures and functions to do it quickly and efficiently.

Managed Services are also targeted, as they have been from day one, to fit the client and not the other way around.

That means CU*South can step in for an employee on leave, or one who is ill, on temporary assignment and in a specific capacity — or we can function as your back office or bookkeeper for as long as it meets your needs. That’s how our clients have directed the growth of Managed Services, and we’re sticking with it.

If you’d like to learn more about our Managed Services Division, we’d love to talk about what CU*South can do to help your credit union. Please email Roxanne Bradley at rbradley@cusouth.com or take a look: MS Back Office and Bookkeeping Services

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Your EWB Functionality — Who’s Really In Charge?

Understanding EWB and Setting CU Policy

If EWB has not been on your radar lately, and your credit union isn’t current on your EWB policy, we urge you to take some time with your EFT switch representative to make sure you understand the latest MasterCard and VISA regulations and mandates.

Be sure you understand the costs, as well as the benefits, of filing a EWB on a hot card.

We found that credit unions interpret the EWB rules in many different ways when hot-carding a member’s card.  Some use the strictest interpretation of MasterCard or VISA (“We issue bulletins every time, on every hot card!”,) and some use a far less intense approach (“We only issue bulletins if it is really obvious there is a fraud situation going on.”)

Those decisions have a big effect on how much your credit union pays for EWB services from VISA and MasterCard – it’s a trade-off between the added security of an EWB, and the daily cost to maintain a card on the EWB (please make sure that you know how much you’re paying for EWB – we’re seeing a cost of around $0.70 per card, per day.)

If you are on an automated system, your credit union might be better served by making these decisions on a case-by-case basis if costs are impacting your credit union’s bottom line — which impacts your members’ bottom line.

CU*SOUTH cannot advise you on this decision, but we can create a forum for sharing information between credit unions.

Do you CUSO? Join the conversation, or find out more about CU*South by giving us a call at 1-800-293-7554.

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MPECU: Small Credit Union, Big Impact

 

Mobile Postal Employee’s CU Activates Online Banking

Mobile It's Me 247 BankingThe ability of technology to level the playing field for smaller credit unions made a big impact in February for 1,500 member Mobile Postal Employees Credit Union.

With assets of 12.8 million, credit union CEO Joyce Harrison was already operating on the CU*Base core processing system, with built-in capability to run the It’s Me 247! online banking platform (an included feature.) After surveying her members’ expectations, Mrs. Harrison requested that It’s Me 247! be switched on — which was accomplished by CU*South with literally one mouse click and no additional fees or charges.

The “virtual branch” created through digital technology is said by some in the industry to be on par with the introduction of ATMs a few decades ago. Yet it is not uncommon for small credit unions to assume the cost of providing online banking, not to mention adding this functionality to their system, puts it out of their reach.

Not so — the CU*Base core processing system comes enabled with It’s Me 247! as a standard feature, and its robust functionality allows members with access to a computer or smart phone to literally have access to the credit union all day, every day.

And rather than syphoning off members by putting them at a digital distance, the technology embeds the credit union into the daily routine of the member.

At CU*South, we feel every credit union — no matter what size – deserves to benefit from the tremendous advantages of member connection built by mobile technology. We provide it through our core processing system, CU*Base, and we’d love to talk to you about it. For more info about It’s Me 247!, the CU*Base system, our extensive Managed Services Division or for other topics please give us a call at: 1-800-293-7554.

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Ashley Beard Advances at CU*South

Our partner and customer, Tri-Rivers Federal Credit Union, has tackled delinquencies with gusto and gotten great results.

Ashley Beard’s excellent work in CU*South’s Managed Services Collections division has been rewarded this month with a promotion from Collections Specialist I to Collections Specialist II.

“Her outstanding work, particularly with Tri-Rivers FCU, has contributed significantly to the success and expansion of the department,” noted CEO Leo Vaulin. CU*South’s Managed Services Collections Division is headed by Rebecca Weemes, whose unique approach of clear structure combined with in-depth personal attention has been extremely successful for CU*South’s clients.

“Ashley immediately understood the program Mrs. Weemes has developed,” Vaulin commented. “She took the ball and ran with it.”

Ashley Beard has an Associate’s Degree in Applied Science from Bishop State College, as well as a Bachelor’s of Arts in Education Technology from Jackson State. Beard’s technical skills, as well as specialization in education, have been put to very good use in her role as collector.

“She understands not only the CU*Base Collections system, but the intangible elements of dealing with people who are stressed and unresourceful,” noted Weemes. “That’s something you have to have a feel for — and it makes a huge difference in the success of your collections when you do!”

The staff and management at CU*South all send our most enthusiastic congratulations to Ashley, and appreciation for her dedicated work in a very challenging job.

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