CU*South’s CUSO network provides an affordable, effortless solution for professionally marketing our client-owners’ CU’s products and services.
Using these CU*Base marketing plans, our credit unions can select and set up their marketing for the entire upcoming year. Even better, one of the most successful options is free.
The CU*OverDrive program offers a complete strategy that markets the CU*Base products and services in a series of consistent, professionally designed campaigns – 8 per year – that provide:
- Lobby posters
- Inserts and Onserts
- Electronic messages
- Web banner/Web badge
- Facebook text
- Twitter text
That’s the basic program; CU*OverDrive also has plans that allow individual campaigns anytime during the year, and options to customize your marketing.
The free option? Quarterly contest-based campaigns offered through the network are completely free, less the cost of printing. Even the prizes are provided.
These free quarterly campaigns are exceptionally effective, as the stats for last year show:
- The EasyPay contest saw an average increase of 14.67% in members using this service
- The Email contest increased the number of members who volunteered their email addresses by an average of 51.62%
- The Mobile Banking contest resulted in an average 27.22% more members using this option
- The E-statement contest had an average of 65.46% growth of members signing up for E-statements
It’s easy to see why we believe so strongly in this network-generated solution; it works. Providing comprehensive, professional marketing plans within the network means costs are kept down, while meeting the needs of our credit unions with high quality materials.
Best of all, it’s easy. In one visit to the CU*OverDrive website, you can register and set up all your marketing for the entire year. That means:
- A vital strategic planning item accomplished
- It’s automated – your campaigns arrive ready to
go, on a preset schedule
- The cost (less printing and shipping) is fixed
in your budget for the year
- You can show your board exactly how the credit
union will be promoted and marketed in 2012
This CU*OverDrive brochure, as well as the website provides full details on pricing, the 2012 campaigns and free contests, and those of previous years. You can see exactly what you are signing up for, and so can your board members!
We really encourage our client-owners to take a look at the program, and hope they will sign up for the free quarterly contests while considering how CU*OverDrive’s plans would benefit their credit union.
The CU*OverDrive site is running a Thanksgiving special offering substantial
savings if you sign up before November 24.
*Do you CUSO? We are member-owned and commited to offering the best products and services available, to build credit unions and support our industry. To find out more about CU*South, CU*Base core software, or our Managed Services in accounting, lending and collections for credit unions, please contact firstname.lastname@example.org or call 800-293-7554 ext 647