Making a difference for thousands of new members through the power of collaboration and shared CUSO ownership.

Fairhope, Alabama – May 11, 2012  CU*SOUTH, a credit union-owned service organization, announced that it had converted six credit unions to its CU*BASE software platform in the past 12 months.

“Over 200 credit unions now use the CU*BASE system to serve over 1,500,000 members nationwide,” says CU*SOUTH CEO Leo Vaulin.  “Over 150 credit unions are owners in one or more the CUSO’s that collaborate within our network.  Just as member ownership and volunteerism drives credit unions to excel at providing financial services, the participation and investment of credit unions in the design and development of our software makes CU*BASE the best solution to drive credit union success.”

In the past 12 months, CU*SOUTH converted the following credit unions to the CU*BASE platform:

• Taunton Federal CU in Taunton, MA
• MUNA Federal CU in Meridian, MS
• Elizabeth NJ Firemen’s FCU in Elizabeth, NJ
• Birmingham Police CU in Birmingham, AL
• St. Joseph’s Broadmoor FCU in Shreveport, LA
• Glove Workers FCU (merged into First Neshoba FCU) in Philadelphia, MS

“With each conversion, we identified immediate benefits to the member,” says Mr. Vaulin.  “In some cases, it was mobile and text banking, or a better membership reward program.  In other cases, it was 24×7 loan approval or extra self-service options through our home banking platform.  It’s a great feeling for the credit union and the CUSO to know that we’re making a difference for thousands of new members.”

A desire to deliver personalized service to members motivated Old Ocean FCU to select CU*SOUTH and its CU*BASE core platform.  

Old Ocean, Texas — May 2, 2012  CU*SOUTH has announced that its CU*BASE software platform has been selected by Old Ocean FCU of Old Ocean, Texas.  Old Ocean FCU serves 4,000 members with over $28M in assets.

 “A key component of our credit union’s strategic plan is to find better ways to connect with our members,” says Old Ocean FCU’s CEO Terry Settle.  “We found that the CU*BASE core platform not only offers operational efficiencies, but is specifically designed to help a credit union grow member relations.  An added bonus is to utilize this data processing system through a bond with a strong CUSO, CU*SOUTH.”

“Old Ocean FCU challenged us to develop a solution to support their member service strategy,” says CU*SOUTH CEO Leo Vaulin.  “The credit union understood the importance of frequent, personalized contacts with their members.  We presented a multi-layered marketed strategy, using built-in tools such as “Know Your Members”, using built-in core data analytics; and Tiered Member Services that use a combination of member rewards and relationship pricing to encourage members to grow their involvement with their financial cooperative.  Big banks are using tools like these in their marketing; we level the playing field by giving credit unions access to these tools at no additional charge – it’s all built in to our core.”

“Old Ocean FCU’s goal is not to be the biggest credit union – but best in meeting our members’ financial needs,” noted Mr. Settle.  “With the selection of the CU*BASE system, we’re excited with the direction our credit union is taking to better serve our members.”

CU*SOUTH adopts a value-added strategy in delivering its software to credit unions.  “We don’t just convert and walk away,” says Mr. Vaulin.  “We work with every credit union to develop a growth plan for 6 months, 12 months, 24 months.  The software tools are fantastic, but they don’t help you if you don’t use them.  Through our Managed Services division, CUSO@Work, we deliver the expertise credit unions need to implement real changes to drive solid growth.”