Growing Credit Unions

CU*South Declares 4% Dividend for Shareholders

CU*South’s mission to support the credit union industry by offering not just the best services and products on the market, but through ownership in this CUSO to the benefit of both the company and the member-owners it serves, was celebrated this month with the announcement of a four percent declared dividend for shareholders.

Fairhope, Alabama — December 29, 2011  Capping the end of what CEO  Leo Vaulin calls “a remarkable year,” credit union core processer CUSO CU*South, Inc. announced its Board of Directors has approved a 4% dividend on all outstanding shares of Class A common stock.  Additionally, CU*South increased its retained earnings by 54%.

“This is a significant milestone in the growth of CU*South,” says CEO Leo Vaulin.  “The Board felt it made an important statement of support for our industry, especially for a CUSO competing against publicly-traded and privately-held firms that return nothing
to their customers.”

The CUSO structure was chosen as CU*South’s business model because it invites participation by the “member-owners” who use its products and services. Member-owners contribute to the development of the products, with the option to build equity in the company and recognize a return on their investment.  A strong and vocal supporter of the credit union industry, CU*South provides in-house and online core processing, online and mobile banking, and well as managed services such as back-office accounting, lending, collections, information technology, marketing, and management consulting for credit unions.

“2011 has been a remarkable year,” Vaulin states.  “We increased our members served by 69%, and our users served by almost 85%.”

Ownership in the CUSO is open to all credit unions using CU*South’s software or services.

“We price our shares at a reasonable rate,” says Mr. Vaulin, “and we’re organized under a
one-share-one-vote model to ensure equal participation by credit unions both large and small.”

CU*South is a member-owned, credit union service organization. Our products, services and efforts are all aimed toward one goal; supporting the credit union industry by serving members. If you would like to know more about our core processing software, or managed services, please give us a call at 800-293-7554, ext 647.

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CU*South Credit Unions Enjoy Affordable, Automated Marketing Options for 2012


CU*South’s CUSO network provides an affordable, effortless solution for professionally marketing our client-owners’ CU’s products and services.

Using these CU*Base marketing plans,  our credit unions can select and set up their marketing for the entire upcoming year. Even better, one of the most successful options is free.

The CU*OverDrive program offers a complete strategy that markets the CU*Base products and services in a series of consistent, professionally designed campaigns – 8 per year – that provide:

  •  Lobby posters
  • Inserts and Onserts
  • Electronic messages
  • Web banner/Web badge
  • Facebook text
  • Twitter text

That’s the basic program; CU*OverDrive also has plans that allow individual campaigns anytime during the year, and options to customize your marketing.

The free option?  Quarterly contest-based campaigns offered through the network are completely free, less the cost of printing. Even the prizes are provided.

These free quarterly campaigns are exceptionally effective, as the stats for last year show:

  • The EasyPay contest saw an average increase of 14.67% in members using this service
  • The Email contest increased the number of members who volunteered their email addresses by an average of 51.62%
  • The Mobile Banking contest resulted in an average 27.22% more members using this option
  • The E-statement contest had an average of 65.46% growth of members signing up for E-statements

It’s easy to see why we believe so strongly in this network-generated solution; it works. Providing comprehensive, professional marketing plans within the network means costs are kept down, while meeting the needs of our credit unions with high quality materials.

Best of all, it’s easy. In one visit to the CU*OverDrive website, you can register and set up all your marketing for the entire year. That means:

  •  A vital strategic planning item accomplished
  • It’s automated – your campaigns arrive ready to
    go, on a preset schedule
  • The cost (less printing and shipping) is fixed
    in your budget for the year
  • You can show your board exactly how the credit
    union will be promoted and marketed in 2012

This CU*OverDrive brochure, as well as the website provides full details on pricing,  the 2012 campaigns and free contests, and those of previous years. You can see exactly what you are signing up for, and so can your board members!

We really encourage our client-owners to take a look at the program, and hope they will sign up for the free quarterly contests while considering how  CU*OverDrive’s plans would benefit their credit union.

The CU*OverDrive site is running a Thanksgiving special offering substantial
savings if you sign up before November 24.

 

 *Do you CUSO? We are member-owned and commited to offering the best products and services available, to build credit unions and support our industry. To find out more about CU*South, CU*Base core software, or our Managed Services in accounting, lending and collections for credit unions, please contact mbohdanyk@cusouth.com or call 800-293-7554 ext 647

 

 

 

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MSECU Teams with CU*SOUTH to Lower Delinquency by 71%

  A collaborative effort with CU*SOUTH’s Managed Services Collections and Lending has dramatically lowered MSECU’s delinquency rate, recovered a substantial amount of money and preserved member relationships with the credit union.  Fairhope, AL.  October 11, 2011 – In the space … Continue reading

CU*SOUTH Offers Support to all Credit Unions in the Path of Hurricane Irene

 

CU*SOUTH is offering assistance to all credit unions threatened by Hurricane Irene.  As of noon Friday, August 26, Irene was a Category 2 hurricane with wind gusts of 125 mph.  Its projected track showed it impacting the East Coast from North Carolina to Maine.

CU*SOUTH’s staff are all too familiar with the danger of hurricanes.  “Katrina had the most devastating effect on credit unions,” says CU*SOUTH’s CEO Leo Vaulin.  “We saw CU’s who lost their buildings and data processing systems running their credit unions out of the back of pickup trucks, handing out emergency cash to members on a trust basis.  That’s a lesson I’ll never forget.”

“We don’t expect anything like this from Irene,” Vaulin continues.  “But CU’s need to be prepared for the consequences of disruptions to infrastructure.  In 1999, Hurricane Floyd flooded a major data communications hub, disrupting EFT activity throughout the NY/NJ area.  Only a small percentage of ATM’s and point-of-sale terminals were operational  – so if you had no cash, you were stuck.”

“Communications are the key,” says Mark Bohdanyk, Director of Business Development.  “Alert your members to stock up on cash – just in case.  Folks in low-lying areas, including New York, are being warned to prepare to evacuate – and adequate cash is important in the event there’s a disruption in the EFT networks.”

CU*SOUTH and CUSO partner Xtend are offering to get the word out to members.  “We can provide both outbound and inbound Call Center services,” says Vaulin.  “After Katrina, a number of credit unions took advantage of this option to re-establish contact with their members.  We had excess capacity, and were happy to make it available to help.  You don’t have to be a current CU*SOUTH customer – our goal is to help all credit unions.”

In addition, Vaulin offers the following recommendations:

  1. Pre-post all warehoused ACH credits by end-of-day Friday.
  2. Make arrangements with your data processor to handle ACH, draft, payroll, bill pay, and other batch processing in the event your CU cannot open on Monday after the storm.
  3. Send electronic alerts to all members with e-mail accounts to update member to CU availability, any known problems, and alternatives to getting cash.
  4. Leave a message on your voice-response system to provide the same information.
  5. Update your website’s home page.
  6. If your CU participates in shared branching, remind your members of this alternative – but call ahead to make sure that other shared branching outlets will be open.

Any credit union that wishes to take advantage of CU*SOUTH’s offer of support – either before , or after, the storm – should contact Mark Bohdanyk, Director of Business Development, at 800-293-7554 x647, or e-mail mbohdanyk@cusouth.com.   “If you’re interested in Call Center support, we ask you to call as early as possible,” says Bohdanyk.  “We will do our best to accommodate credit unions on a first-come-first-served basis.”

Credit unions already using CU*SOUTH’s CU*BASE core processing software should contact Client Services at 800-293-7554 Option 1, to make arrangements for emergency operations and back office support, as well as e-Alerts, CU*TALK custom text-to-speech messages, website alerts, and Xtension Call Center services.

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Fillable Adverse Action form

Attention all CU*South Credit Unions. As we work hard to update CU*BASE for regulatory requirements, we are providing a downloadable and editable PDF Adverse Action form for you to use.

Find it here: http://www.cusouth.com/wp-content/uploads/Adverse_Action.pdf

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